Wheelys is a chain of organic bicycle cafés, enabling young people to start their own cafés. Since launching in 2015 Wheelys Café has exploded over the world and currently operates cafés in over 45 countries.

Wheelys Café was hosted at Y Combinator (the accelerator behind Airbnb, Dropbox, Reddit) and has been funded by, amongst others, Paul Buchheit (creator of Gmail), Jared Friedman (founder of Scribd) and Justin Waldron (co- founder of Zynga).

Wheelys Café HQ is in Stockholm, and the boss is the 27 year old Maria De La Croix, one of the few CEOs of a global food company with blue hair.

“We will break the hegemony of the industrial fast food chains, and pave the way for an organic revolution. Helping us to do this is young hungry eco entrepreneurs from all over the world.”
— Maria De La Croix, CEO of Wheelys

At the moment we are entirely SOLD OUT. However, May 22nd we launch the Wheelys Mini™
With running water, a gas-stove, solar panels and 28 more peripherals it’s everything you need to serve the worlds best organic coffee. Prices start at $999*
Want a VIP preview? Fill in the form HERE.

• The use of the Wheelys brand
• Access to updated material and information from headquarters
• Access to the mobile application along with updates and continuous improvements (Coming soon)
• The online community- where you can talk to other Wheelers, seek help and share ideas with each other and headquarters
• The rights to use our branded material
• Access to photos, marketing material and logos as they develop
• The benefits of any marketing that we do for Wheelys as well as support, templates for local campaigns and ideas in this area (Wheelys is actually founded by some of the most well known advertisers: https://en.wikipedia.org/wiki/Studio_Total
• A @wheelyscafe.com email forward (not an inbox)
• Help with setting up your social media such as; Facebook, Instagram and if you want, a website.
• Access to help on design issues or maintenance of your bike
• Discounted prices on coffee and supplies
• An exclusive Wheelys education including; manuals, procedures and routines, to run a successful Wheelys business, how to sell, coffee training and much more
• Invitations to our workshops in Sweden
• The right to vote for different products and coffee as and when they come up, giving you power in how Wheelys is operated and what products we use.
• Support on whatever matter is needed
• And most important: friends for life :)

Our main goal is to stop the domination of the boring big brands, enabling young entrepreneurs to run their own high-quality cafés with low, reasonable startup costs. We want to take over Star*ucks in presence and quality with a responsible, passionate and environment-friendly generation.
We want to bring coffee, snacks and smiles to the under-served neighborhoods around the world, with a touch of technology to meet the demands of a connected generation on the move.
We look forward to bring our passion for the #ScienceOfCoffee to the next level by spreading the knowledge online and at our future coffee academies around the world.

“Since you can buy more than 200 Wheelys cafés for the same price as starting a ****bucks, you can see what we mean when we say ****bucks are in trouble.”
— Maria De La Croix

It’s all about being, and doing good for people and to the environment. From here comes our support for organic and fairtrade coffee and food products, our flexibility and support when it comes to assisting solo entrepreneurs around the world to start their business via us, and our first term when we close the deals with the Wheelers: You should serve all our friends with the same smile, the rich and the homeless.

A lot of big corporations are panicking these days “Whoa, they want ecological thinking? Well, let’s….eh…run our diesel engines on palm oil! And print our corporate-environment-policy on that brownish paper!” Wheelys is not perfect. But let’s face it. We serve organic, vegan food from cafés that run on the energy from your body and the sun.

All our Wheelers abide to follow the principles below:

• To serve every individual with the same smile, also the homeless guy.
• To serve only 100% fair trade and organic coffee.
• To strive for the goal of making all food and pastries 100% Organic. At least 60 % of the sold pastries and food on a Wheelys Café need to be organic.
• To participate in global Wheelys campaigns, making efforts to help the community with material for social media channels, to aid us with photos and information about the Wheelys operated by you, and making any material you participate with, free for all Wheelers to use in the marketing of Wheelys.
• To support the Wheelys community – share ideas and knowledge with the other Wheelys owners and aim to help other Wheelers.
• To pay all subcontractors with a salary that is not under the recommended minimum salary for the country in which the café operates.
• To keep the Wheelys bike clean and in a good condition and to make sure that the coffee, food and pastries served are always fresh.
• To follow all local laws in your territory.

Failure to comply with the above principles may result in a warning. If the café still fails to comply with the principles, he/she will lose the right to operate under the Wheelys brand name, as well as all other rights connected to Wheelys.

It is very easy. Just place an order on our Indiegogo HERE or send us a mail to sales@wheelyscafe.com.
The bikes come with the basic equipment you need to start working. Then you need a location, and some locations might require a permit depending on the local laws and if you choose to work in a public or private spot. Make sure to check your regulations in your city!

You can sell coffee, tea, croissants, muffins, cookies, snacks, sandwiches and juices, along with coffee merchandise and other accessories you might want to sell. You can also team up with local businesses or newspapers to sell their stuff. We do ask that you aim for the other non-coffee products that you sell to be 60% (organic/fair-trade/direct trade).

Simply by ordering your bike. Just place an order on our Indiegogo HERE or send us a mail to sales@wheelyscafe.com.
After placing your order – you will get an invitation to our community, and our upcoming courses – which will help you grow into the role of being a Wheeler*
*A Wheeler is what we call those running or owning Wheelys Cafés. This is people from all over the world sharing the same values and goals.

Generally, this depends on your local laws and on your flexibility and mode of operations. You might work at a fixed location or take a daily route through busy pedestrian areas. The Wheelers do sell in public parks, street sides, metro stations, bus stops, ferry terminals, their neighborhoods, at business complexes, shopping malls, universities, bazaars, … etc. So it is totally up to you to choose the best accessible and most profitable location!

If you would like to operate in any of these areas, please feel free to contact our master rights holders to get information on opportunities in your area!

Metro Manila, Philippines
Gzel: gzel@wheelyscafe.com

Spain
Javier: Javier@wheelyscafe.es

Portugal, Lisbon
Joao: jmesquitadias@yahoo.com

Melbourne, Australia
Iranthi: iranthi@wheelysmelbourne.com.au
Jarkko: jarkko@wheelysmelbourne.com.au
www.wheelysmelbourne.com.au

Cairo, Egypt
Joseph Bishara: joseph@wheelyscafe-egypt.com

Amman, Jordan
Mahdi Hyari: mahdi.jordan@wheelyscafe.com

India
Evan Luthra: newlife@wheelys.in

Toronto, Canada
Robert: robert.mfuller@zoho.com

New Orleans, USA
Ryan: nrbowman@gmail.com

Mexico City, Mexico
Santiago: lebo_28@hotmail.com

Quereataro, Mexico
queretaro@wheelyscafe.com

China and Taiwan
Tony: tonyzhu@morningcrestcapital.com

Malmö, Sweden
Tashdid: tashdid@hotmail.com

New Jersey, USA
Kareem: wheelysasbury@gmail.com

Vilnius, Lithuania
Azzara foundation: e.stanisauskas@gmail.com

London, UK
Nils: nils.london@wheelyscafe.com

That depends. In some cities, like Copenhagen and Lund, you will easy get a license in public places just by paying a small fee. In other cities, you don’t even need to pay a fee, as long as you constantly move. But in most places some kind of permit is needed and we advise that you look into the matter with your city council!
Remember: Most cities and politicians love the idea of an eco bike café, that adds hipster credibility to the city. If your local politicians belong in the old and dusty category, perhaps with no understanding of new inventions: look into operating your Wheelys on private areas; universities, airports, malls, the space outside a store etc.
At the moment, we can’t fight local regulations. The Wheelers will need to get in touch with their local permitting authorities themselves. If there is anything we can do after that, we will attempt to help out, i.e. if you need a special greywater arrangement due to local health rules – we can advise you. Be sure to push the ecological side of the business, the solar panels, fairtrade coffees, etc. Wheelys also provides jobs and business ownership to young people.

No, we do not offer this at the moment.

The cart has a capacity of 320 cups of coffee in one sitting, if you serve 1,7 dl coffee in each cup. (10 liter * 2 freshwater tanks + 3 * 13 liter thermoses). The thermoses and water tanks can of course be refilled so there is no stop of the flow of coffee from your Wheelys.

The different methods we use are: pour over, syphon and ROK (for espresso). The pour over is the fastest one of these (1 minute to heat up the water, quicker if you have pre heated water that is stored in the thermoses). With our pour over method you can make 3 at a time. The syphon takes about 3-5 minutes, so it’s slower but looks really cool and makes great coffee. As for the ROK (our manual espresso maker: rokkitchentools.com) it takes around 1 minute as well. If you want to speed things up, we suggest you to pre-heat water and store in the thermoses.

Oh yes, that is the question, isn’t it?
Our Wheelers tell us it varies a lot depending on time of day, where you stand, day of the month, weather conditions, and so on.A rough estimation is that in Scandinavia you can earn $300 to $700 in one six-hour shift. Of course, most of the selling is done during ‘rush’ hours, and you can earn A LOT more by moving your spot to where the people are at the moment AND by changing your menu based on customer requests. For instance, make sure to bring a lot of coffee to the train station for all the poor, tired commuters that didn’t have time to brew their own coffee as they rushed out the door in the morning. Bring salads and sandwiches and set up near offices and hotels in town during lunchtime. In the evening: swing by a football game and celebrate with the winners, or serve some coffee and a croissant made with love to the game’s losers. They sure will need it.If you have a spot in central London, New York, or Tokyo, you can probably put a zero after our estimates. The record turnover for a Wheelys is $ 1100 in one day.

The cost of the branded material and the coffee beans are not that much. Our conservative calculations come up with these costs per cup:

coffee, sugar, milk	12 Cents USD
cup, lid, and napkin	12 Cents USD
=	24 Cents USD

To give you some more math to think about: the approximate sales for our Wheeler Adam Mikkelson in Lund (a university town in Sweden) is 50 cups per hour, and each sold for about 2.50 USD. (These numbers depend on where you are selling, how you sell, what time you sell, etc.)

2.50 USD	x 50 cups per hour	= about 125 USD per hour
24 cents USD cost	x 50 cups per hour	= about 12 USD cost per hour
Total Profit		113 USD per hour

The three most important things to think about:

• Consistency­ for every week you stand at the same spot, revenue will rise 5%.
• Enjoy yourself­, happy people sell more coffee.
• Experiment­, move to different locations, try different times or wear a gold hat.

And don’t worry. Give it a few weeks and you will see your profits rising, it’s almost like a natural law. The next thing you know, you are the owner of four Wheelys bikes and employing your kid sisters.

Rules of Thumb

• Aim to be out hustling during rush hours
• Get up early to catch the morning commuters. Who doesn’t want a fresh cuppa joe in the morning?
• Cycle around town during lunch hours
• Catch return commuters in the afternoon on their way home
• Make people happy. It’s scientifically proven that by giving something away (a lollipop, for instance) people are more willing to give you something back in return
• Help brands launch new products on the market. For example, give away samples (and charge the company for doing so)
• Get patrons – befriend your customers. If they like you, they will tell their friends. Always remember to reward those trusty clients of yours.
• Is there a ferry terminal nearby? This is a perfect place to sell coffee to bored drivers.
• Outside a school or a university has proven to be a great spot!
• Bus terminals are usually crowded with people but lack cafés – use this opportunity!
• Get friendly with the local shop owners and workers in the area. Don’t be a stranger on your block.
• Think strategically, and observe your area. Where do the crowds form? Are there public benches? Are the pedestrians in a rush, or enjoying the sunset? Take note of all the little details.
• Think trial-and-error. Every unsuccessful spot moves you closer to your dream location. Remember, EVERYONE wants coffee.
• And if you’re feeling creative
• Find exhibitions/sporting events/concerts/parties to sell at. Keep up to date with your area’s events calendar.
• Sell umbrellas on rainy days.
• Buy multiple Wheelys Cafés, employ your friends, and become a Wheelys kingpin
• Rent your bike and services to corporate or sports events – everyone wants coffee and snacks!
• Do catering gigs at corporate events (where the organizer pays you to hand out coffee and snacks from your bike). These are often well-paid (you can often charge around 1000 USD per gig for such a service)
• Hot day? Sell fruit and cold water or lemonade to quench people’s thirsts.
• Collaborate with street performers! Think of street music as live entertainment at your café, and pay the performers with coffee and goodies.
• Team up with newspapers and become their distributor.

And let’s face it, running a café isn’t a walk in the park. Just like any other job, you need to work hard to make ends meet. Bill Gates didn’t get where he is today by chilling on his couch eating potato chips, but rather by being innovative, creative, and giving it all he had. Likewise, you’ll get whatever you put into running your café. The more you invest into running your café, the more you will profit.
If you are a Wheeler – you can access our Wheelys Sales Manual – how to increase your sales under Information on your My Wheelys page.

According to our current estimates of profit 113 USD per hour, it should take a bit over a month of brisk sales to pay off the costs of purchasing a Wheelys.

Yes, currently we can offer bikes with baristas in several cities around the world. Send us a mail to event@wheelyscafe.com specify when and where you need it, and for how many hours.

Yes you can find it at: shop.wheelyscafe.com.

Below are Wheelys coffee varieties, all organic and fairtrade:Wheelys Guatemala Gangrene Coming April 2016
Wheelys Rwanda Rupture Coming April 2016
Wheelys Indonesia Idoltry Available Now
Which one you prefer is basically a matter of taste. We do ask that all Wheelers have in stock our house brand, but you may buy other brands as well as our house brand.

This is not a collection of mild Nestlé roasts with subtle hints of whatever but a wild and irresponsible mess of coffees. This is the degenerated Viennese 1900, a soaking wet muddy roast from Rwanda or a really evil bastard of a wildfire roast from the Yemenite hills. This is a coffee that will rip the heart of of your chest and make you quit your job. Or make you seek us out and beat us up.
Try it yourself.

Yes you can as long as it is organic and fairtrade, in conjunction with ours.

Yes, all Wheelers need to offer the Wheelys house brand coffee to their customers. If you prefer to sell a local brand as well that is OK to combine – you can sell both.

We recommend that you serve a minimum selection of coffee, soft drinks, fruits, and some pastries. But every Wheelys owner is free to add their own touch – yogurt, croissants, an assortment of candies, etc. You might even decide to cross-promote with new brands and product launches, as well as sell newspapers and magazines. Sell bagels and sandwiches in the evening, or give it a French touch by selling crêpes!

Below is a full list of the bikes and the supplies. Please don’t hesitate to ask if you need more details.

Wheelys Bikes:
Wheelys 4	4499 USD
Wheelys 3 Original	Sold out
Wheelys 3 Science Station	Sold out
Service kit for your Wheelys	200 USD Coming soon
Brewers:
Wheelys syphon	140.64 USD
Wheelys Samovar	Coming soon
The pour over Kit (3 cups a time + kettle)	Coming soon
Wheelys Espresso maker	Coming soon
Chemex* pour over for 5 cups	62.05 USD
Accessories:
Manual grinder	58.06 USD / 81.52 USD
Battery grinder	Coming soon
Foam maker* manual	Coming soon
Foam maker* batteries	Coming soon
Metal kettles	164.10 USD / 81.99 USD
Singular Drip over porcelain filter v60	Coming soon
Filters for Syphon	Coming soon
Filters for Chemex*	15.13 USD
Filters for singular pour over	7.62 USD
Extra burners for syphon	91.38 USD
Kit Glass containers for the science station	Coming soon
Apron	Coming soon

For a full range of what the shop can offer take a look: https://shop.wheelyscafe.com/en/equipment/

Yes. Mail us on friend@wheelyscafe.com.

We are currently working on developing our own branded stock that you can order directly from us, but, for the time being, you will need to purchase your own paper cups, lids, napkins, etc. Your initial shipment will contain a Wheelys stamp for branding everything yourself – which is much cheaper for you, and saves on shipping fees AND the environment! All our cups that you can see in pictures and videos are branded with the same method.

Yes. Mail sales@wheelyscafe.com to discuss this further.

Yes, you can do so here yourshoponwheels.com

Yes, you can do so here yourshoponwheels.com

The dimensions and weight of Wheelys 3 Original are shown in the graph below.
LENGTH: 225 CM, WIDTH: 100 CM, HEIGHT: 110 CM – 199,5 CM
NET WEIGHT 100 kg (without any accessories). Shipping weight is about 250kg.

It is 231cm long, 110cm wide and 110cm high.
Weight: 210kg

It is 235cm long, 114cm wide and 127cm high.
Wight: 250kg

No. For several reasons this is not advisable.
The Wheelys 3 is quite big. Wheelys is surprisingly easy to bike, but to lift it up… well this is something that requires 3-4 people. And once you loaded it, you need to secure it. What you can do is rent a truck with a tail gate and use straps to secure it. But we still advise that you bike to and from work. And if you need to move it longer distances, rent a truck.
But on the other hand this won’t be a problem. The café is super mobile and equipped with a electrical engine making it into something that is almost like a car!

An electrical motor makes a big difference, especially in hilly or windy cities. With an empty box (the café portion), they can travel up to 20 km/h for about 30 kilometers. The bike takes about 3-4 hours to fully charge, and the electric engine is 250w and 25kw/h.
The motor is operated via a sensor near the chain so that the pedal acts as the accelerator, so when you pedal the motor is activated, and the motor stops when you stop pedaling. You can control the speed between 6 bars with a remote on the handlebars, or you can switch back to normal pedaling.

We have an isolated compartment where you can put ice bricks to keep things cold throughout the day in the Wheelys 3. The Wheelys 4 has mechanical refrigeration.

No. For several reasons. The amount of sun is different and what the equipment requires varies a lot from Wheeler to Wheeler.
We advise you to consider the solar power at this point as a support source. It will load the battery for sure, how much and how much battery you will need is hard for us to say. But the battery you will need to buy and install yourself, It should be sufficient for what you need, excluding if you connect a fridge.

We try to help but we still are a small team and have limited resources to
make custom solutions. But we will try so please send us what you want and we
will get back telling you if it’s something we can do, or give you advice on how to fix the modification yourself. Most things inside of the Wheelys is moveable, so you can modify your Wheelys if you want to!

From the day we send it until arrival it takes between 15-35 days, depending on where in the world you are located. Asia and Australia is around 15 days while the US and Europe is close to 35 days delivery.

This is dependent on where exactly in the world you are. But below is some approximate figures. But please keep in mind that this is approximations.
USA & EU: 700 USD
Rest of the world: 500-1000 USD (depending on location)

This is different from country to country. You can use this calculator to get to know what the exact price will be for your country.
Right now, electrical bikes are not subject to anti-dumping, and therefore the duty to Europe (and most of the world) should be 6%.

Our HS code is 87091190

Now that’s a good question right there. Brew a batch with only water – NO coffee! Boil the water through the syphon for a brewing cycle. Wash it directly after use since if the coffee dries it’s as you understand hard to clean. Use a longer brush to reach into the brewer.

Yes, you can. Just coordinate it with us for compliance with the brand image.

Yes, we already have three instructional videos which you can find here.

Well, we think the question should be how it won’t benefit you!
The top 5 reasons for choosing Wheelys over going solo are:

• Wheelys provides you with strong branding and excellent networking.
• You will be part of a global network of coffee bikes which increases customer awareness and recognition.
• We will offer you continuous support, development, maintenance, spare parts, hints and tips, and global marketing.
• We support you with branded material, like cups and napkins.
• We support you with high-quality sellable goods, like chocolate, cookies and snacks.

Yes, you can! It’s up to you to change the bike so it fit your needs.
Do you need help discussing your modifications? Ask in the community, or send a mail to support@wheelyscafe.com and we will give you our advice on the task :)

We do not make modifications. However, we can give you suggestions on how you can do the requested modifications yourself, or giving you an advice on someone who can help you. The frame is made of wood and metal, so you will find it very easy to maintain, repair and modify. Finding a carpenter or bike tools will be much easier and cheaper than send it back to us ;)

Wheelys Café offers you all what you need for success, growth and fun:

• An app handling your entire order system..

Support:

• We answer any questions you might have, or try to direct you to the right person to talk to.

Marketing resources:

• You will get help from some of the best advertisers in the world with ideas on how to reach out to new customers, and how to get your sales going.
• Graphic material for your social media pages. Including easy editable templates as well as photos from other Wheelers all around the world.

A family:

• Wheelys is built around a network of enthusiastic Wheelers all around the world. Easily connected to a Wheelys community. Here you can open your heart in our discussion group; talk about a successful day and get new ideas or tell the others about your new amazing idea.
• Every year we invite all Wheelers to Stockholm to an event called “Big Wheel”. We will hold workshops in sales and barista training. This is as well, a great place to meet the other Wheelers.
• The world’s best coffee!

Secret tips from the insiders:

• Some of the best baristas in the world are sharing their best advice on how to make the perfect cup of joe. Available through videos and easy-read manuals.

The App will include all the features you need to sell, grow, control you finance and operations, interact with the Wheelers, and increase your customers’ loyalty and engagement. The first version of the app is available for iPhone and Android.

Availability:
The Wheelys app is available for iPhone and Android.

You are able to handle your entire sales system inside the app, ordering anything you need from the Wheelys HQ as well as keeping in touch with the other Wheelers around the world.

Locating:
Once you open the app and turn on your availability, other people will see that you are out selling coffee. They will even see where you are located by the use of our small map. By clicking on your café – the customers will jump directly into your own café page – where you can make your daily offers available or, if you have any, your opening hours.

Buying:
Through a simple registration process, your customers connect their credit card to the Wheelys payment system. As soon as this is done they are good to go and can start buying Wheelys coffee from you as easy as pressing a button, your customers can buy whatever they prefer from your items.
And you, the Wheeler, can easily modify the daily items inside the app to suit your daily servings or season.

We encourage you to do so and will help you setting it up and reach the right channels and people. You can start your own social media page, and we also offer setting up your own My Wheelys page under our global website.

Yes, once you have registered for My Wheelys you will be able to access our Slack ChannelOur App will provide such platform for collaboration too, and it will be the official platform once it’s ready.
Wheelys is built around a network of enthusiastic Wheelers all around the world. Easily connected to a Wheelys community. Here you can open your heart in our discussion group; talk about a successful day and get new ideas or tell the others about your new amazing idea.

Wheelys was founded in Sweden in 2014 by Tomas Mazetti, with the help of Maria De La Croix and Per Cromwell.

By the end of April 2016, we have sold over 378 bikes to 55 countries.

Wheelys has its main office in Sweden.

Right now we don’t. Our app lets your clients pay through the app. Then we will charge a small percentage of that. But you can still choose to charge in cash, it’s up to you!

If you did not find the answer for your question(s) under our FAQ page, please feel free to get in touch with someone from our team:
For sale inquiries: sales@wheelyscafe.com
For support questions: support@wheelyscafe.com
Questions regarding your webpage: web@wheelyscafe.com
Master Rights Holder inquiries: kingpin@wheelyscafe.com

Yes!
Wheelys customers can access this under the My Wheelys page as well!

Wheelys comes fully assembled. If you would like support or advice about your product send an email to support@wheelyscafe.com

The Wheelys 3 does not, but the Wheelys 4 will.

Yes, we hold workshops in sales, customized local marketing skills and barista training. This is as well a great place to meet the other Wheelers. We will have training in Sweden, the US and Dubai!
Most of these will be available in the form of video courses as well!

In the team behind Wheelys Café, you’ll find some of the most awarded advertisers in the world. We’ll use the latest social media strategies and techniques employed by the giants such as McDonald’s, but we use them for good! So no ads – ads don’t work. The media landscape is flooded and looking for ads is like a bucket in a flood. Instead, we suggest that you bring your swimsuit and adapt! We generate a lot of the only thing that matters – attention. We do offer courses in local marketing in Sweden, as well as online-courses for Wheelys owners.